Billboards

There are two separate series showcased here. The first is for a collection of traditional billboard designs for a local insurance agency. The main goal of the campaign was just to bring brand awareness and familiarity. While there was contact information listed on the billboard, the intention was not necessarily to get leads from it. That way, when a potential customer looks into purchasing insurance and they see Neighbors Insurance, they can recall seeing the billboard and feel confident in the company. These billboards were designed in Adobe Illustrator.

The second series of billboards were for a digital billboard with the capacity for short form videos to play. As with any billboard, the viewer only has a few seconds to view it before speeding past it. That meant that the videos had to be eye-catching but only contain a few words at a time. These billboards were commissioned to promote events and a large-scale flea market. They were created in Adobe After Effects.