Neighbors Insurance

Neighbors Insurance was an established insurance agency of almost 25 years. They had previously relied solely on word of mouth and traditional communication channels in their marketing efforts. They were looking to move their efforts into more modern channels and better utilize their data.

I worked as their in-house marketing specialist for a year in a half. In that time, I learned the industry by becoming a fully licensed insurance agent, and transformed their marketing strategy to increase customer retention and acquisition.

Marketing Strategy

Rebrand

Neighbors Insurance Agency was founded 25 years ago and little updating to any branding has happened since. All branding was updated and the company was refocused to fit the new brand identity.

Retention Marketing

The term "retention marketing" refers to a marketing approach that focuses on current consumers. It focuses on getting back and maintaining clients who have previously done business with a brand. Customer retention raises the lifetime value of customers and increases revenue.

Acquisition Marketing

Acquisition campaigns employ several platforms to sponsor content and promote a product or service to a new audience: SEO, referrals snd online reviews are a few of the ways Neighbors Insurance marketed to new customers.

KPIs

KPIs (Key Performance Indicators) are crucial (key) markers of progress toward a goal. KPIs serve as a focal point for strategic and operational improvement, providing an analytical foundation for decision-making and aiding in focusing attention on the most important issues.