Sarah Theobald
Email:
Marketing Strategist
LinkedIn:
Skills:
Marketing Strategy | SEO Knowledge | Email Marketing | Event Planning | Data Analysis | Promotional Design | Global
Perspectives | Communication and Collaboration | Multi-Tasking | Resourcefulness | Detail-Oriented | Organization
Education
Master of Arts
Sept. 2020 - June 2022
Master of Science
Sept. 2020 - June 2022
Bachelor of Arts
Aug. 2012 - May 2016
Strategic Marketing Communications | University of Greenwich, London, UK
International Marketing Communications | Excelia Business School, Tours, FR
Graphic Design | SUNY Oswego, New York, USA
Work Experience
Marketing Specialist
Feb. 2019 - Aug. 2020
Graphic Designer
July 2016 - Dec. 2018
Neighbors Insurance Agency, New York, USA
An insurance agency that represents 20+ insurance companies, issuing auto, home, business, health, etc. policies.
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Identified appropriate marketing channels and target customers for campaigns and maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
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Increased customer retention by 7% through implementing a new customer onboarding program, developing a cross-sell program, and planning and executing community events and involvement.
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Expertise in creating marketing campaigns that drive leads and sales, including direct mail, email marketing, social media, and digital advertising.
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Proficient in data analysis and reporting, utilizing Google Analytics and other analytical tools to track campaign performance and inform future strategies.
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Expert with email marketing platforms, such as Mailchimp and Constant Contact, to design and send
engaging monthly newsletters and weekly promotional emails. -
Knowledge of SEO best practices to improve website visibility and drive traffic.
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Ability to work collaboratively with cross-functional teams, including sales, customer service, and underwriting.
Steele Advertising Agency, Florida, USA
An advertising agency that had two large-scale clients and many small businesses as their clientele.
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Trained in Photoshop, Illustrator, and InDesign, to create engaging and visually appealing designs for various marketing materials, including print and digital ads, brochures, flyers, and social media posts.
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Planned, promoted, and executed events 2,000+ people would attend including logistics planning, vendor management, marketing material design and distribution, and social media updates throughout the event.
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Collaborated with clients and team to design effective promotions to meet client needs and exceed sales goals.
Leadership Roles
Program Representative
Sept. 2020 - Dec. 2021
Strategic Marketing Communications at University of Greenwich, England, UK
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Liaison between students and course, program, and department leaders.
Vice President
Jan. 2015 - Jan. 2016
Phi Sigma Sigma National Panhellenic Sorority at SUNY Oswego, New York, USA
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Served on the Executive Board and managed the Executive Council that had 15 positions and facilitated in coordinating chapter excellence programs with council members.
Member
May 2015 - May 2016
Omicron Delta Kappa National Leadership Honor Society at SUNY Oswego, New York, USA
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Selected among the entire student population as a standout leader in the campus community and became an active member of the society.
Media Lab and Teaching Assistant
Aug. 2015 - Dec. 2015
Digital Illustration Course at SUNY Oswego, New York, USA
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Managed all lab equipment rentals and printing facilities and presented demonstrations on Adobe programs in a clear, concise, and informational way to improve student program knowledge and skills.
English Consultant
Jan. 2021
Virtual Exchange Program with the University of Salamanca, SP
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Counseled Spanish undergrad students on how best to present their public policy presentations with visual aides and correct English grammar.
Publications
Competitive Paper
June 2022
Presentation
April 2016
American Marketing Association on Marketing and Public Policy Conference in Austin, TX, USA
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Presenting a competitive paper entitled: Exploring the Factors that Influence American Millennial Women’s Donation Intent in Non-Profit Social Media Marketing.
USA National Conference on Undergraduate Research at University of
Asheville, North Carolina, USA
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Researched and presented as a duo on our university’s digital magazine collaboration that involved several programs and over 100 students.