Marketing Strategy

Any successful company in today’s world needs a marketing strategy to reach prospective customers and turn them into loyal customers for years to come. I have two years of professional experience as a marketing specialist for an insurance agency. I also just completed a dual award program where I earned a master’s degree in Strategic Marketing Communications from the University of Greenwich in London, UK, as well as a second master’s degree in International Marketing Communications from Excelia Business School in Tours, FR. My professional and educational experiences are showcased below.

Marketing Strategy Plans

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Neighbors Insurance

I was the in-house marketing specialist for Neighbors Insurance for close to 2 years. They had very little invested in marketing prior to my employment, so it was an opportunity to build a marketing plan from the ground up.

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Koozmetik

Koozmetik is a successful skincare brand in Serbia and they are interested in entering the UK Market in 2022. I was tasked with developing an entry marketing plan that included everything from research to implementation.

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Fine Wine

Fine Wine is a fictional company I created with the instruction to create a full brand identity and marketing plan with the goal to enter and achieve brand awareness and loyalty in an already saturated market.

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Fenty Beauty

A case study in what made Fenty Beauty an instant success story and how it continues to thrive today. As well as a marketing strategy for how to enter the complicated and unknown Chinese beauty market.